Their approach is as simple as their task is complex - to manufacture furniture with all the qualities of "really expensive" furniture but without the high price-tag. This is a challenge that Rutger has in his blood as his career started at Ikea, "I have a great deal of respect for people who design furniture for small-scale production. But, at the same time, making furniture for the masses is a much bigger challenge". Rutger and Måns also represent another difference between us and all other bathroom manufacturers. And we are really glad to have them on our side.